A well-defined B2B customer persona enables you to connect with the right decision-makers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     Understanding B2B Personas A B2B customer persona is a strategic represen

Business services are the backbone of how companies stay competitive in today’s market. Understanding the types and value of business services can strengthen your operations.     Understanding Business Services Business services refer to support functions offered by